Cast A Long Shadow places brands in popular movies and series. Research shows that product placement increases top-of-mind awareness, brand affinity and purchase intent. 

 

Cast a Long Shadow was founded in 2008 by a CMO.  It was originally created to support the entertainment marketing efforts of synthetic lubricant manufacturer Royal Purple. Other automotive aftermarket companies quickly took notice of the many movies in which Royal Purple was placed including Ironman, Salt, A Good Day to Die Hard, Need for Speed, The Avengers, Real Steel and others.  The companies that noticed Royal Purple’s successes approached Cast a Long Shadow and were soon clients.

 

Over the years, Cast a Long Shadow has worked on behalf of numerous world-class brands such as Celestial Seasonings tea, Continental Tire, Fat Tire, Fuji, Martin guitars and others.  In additional to product placement, Cast a Long Shadow helps clients develop promotional partners in order to maximize the impact of their placements in movies and series.